GoHawaii.com
For three years, I worked as the interactive manager for the Big Island chapter of the Hawaii Visitors Bureau … before passing the project on to my friends at Gum Design when I left Hawaii.
While working with the visitors bureau, I managed:
- Complete relaunch of BigIsland.org and GoHawaii.com/Big-Island
- Coordination with advertising department on brand/message strategy
- User-testing and wireframing of new features
- Close message integration with national TV, print and direct mail campaigns
- Creation and development of weekly content updates
- Multiple mini-site: Meetings and Conventions, Travel Trade, Media Communications
- Maintained #1 Google results for terms "Big Island" and "Hawaii"
- Regular seminars for member-businesses on how to improve their websites and conversions
- Close integration with nationwide marketing initiatives
- Ongoing A/B testing of call-to-action analytics
- Monthly reporting on website analytics and trending
