My response to @37signal’s post on how Basecamp has made its way into the majority of Fortune 100/500 companies under the radar of corporate policy:

http://cloudability.com/blog/68-of-the-fortune-100-are-clueless

Flowery marketing copy is dead.  On the web, it’s best to get quickly to the point and talk to users as the real you.  First you need to know who you are talking to.  Let me explain:

My friends over at Sangham Foundation wanted to put together a “map of influence” showing the the geographic impact of the donations they had made. I helped them put together this Google Map that links to the websites of their grantees.